“Setting out the issues BlueNalu sees its business – and cellular agriculture overall – having to surmount for scale...Lou Cooperhouse, the US firm's CEO and founder, pointed to other issues to consider, including regulation and marketing. ‘We all have different regulatory climates in every nation,’ he said. ‘And...establishing an understanding of consumer communication, a language, marketing partners that would make sense to help bring a product to market.’”
Read more: https://www.just-food.com/analysis/how-can-cell-based-food-reach-scale_id142481.aspx